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WHAT DRIVES US

And the Groundhog Day continues: When will things be "normal" again?

And the Groundhog Day continues: When will things be "normal" again?

And the Groundhog Day continues: When will things be "normal" again?

We are all tired, aren't we? The fourth wave is wearing on our nerves, as we had already felt we were returning to normality. Now it’s...

Jul 11, 20244 min read

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Worth or worthless? Values are supposedly becoming more and more important - so why are they often not lived?

Worth or worthless? Values are supposedly becoming more and more important - so why are they often not lived?

Worth or worthless? Values are supposedly becoming more and more important - so why are they often not lived?

Do you feel the same way? Somewhere these 5 values have been around for 10 years. But nobody really knows them and they don't play a role...

Jul 11, 20242 min read

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So many values: when does which concept apply?

So many values: when does which concept apply?

So many values: when does which concept apply?

Not all values are the same. Many companies have several "value concepts" in use at the same time. There are very different historical...

Jul 11, 20242 min read

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Value concepts and value semantics: Why are there so few "standards" in practice?

Value concepts and value semantics: Why are there so few "standards" in practice?

Value concepts and value semantics: Why are there so few "standards" in practice?

Last year, we conducted research for a high-tech client into the positioning and values of its competitors in Europe, America and Asia....

Jul 11, 20241 min read

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