WHAT DRIVES US

Jul 114 min

And the Groundhog Day continues: When will things be "normal" again?

We are all tired, aren't we? The fourth wave is wearing on our nerves, as we had already felt we were returning to normality. Now it’s...

Jul 112 min

Worth or worthless? Values are supposedly becoming more and more important - so why are they often not lived?

Do you feel the same way? Somewhere these 5 values have been around for 10 years. But nobody really knows them and they don't play a role...

Jul 112 min

So many values: when does which concept apply?

Not all values are the same. Many companies have several "value concepts" in use at the same time. There are very different historical...

Jul 111 min

Value concepts and value semantics: Why are there so few "standards" in practice?

Last year, we conducted research for a high-tech client into the positioning and values of its competitors in Europe, America and Asia....